Privacy Policy

TW Foam

Last Updated: 20 October 2026

At TW Foam, operated by TW Foam LLC, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share, and protect personal data when you visit our website, purchase products, create an account, or contact us.

We aim to process personal information transparently and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Please read this policy carefully to understand how we handle your information.

Who We Are

*TW Foam* is an online retailer offering mattresses, beds, divan bases, headboards, and related bedroom products.

The website is operated by:

*TW Foam LLC*

9822 Wallace Ct
Highlands Ranch, CO 80126
United States

*Website:* https://twfoam.co.uk
*Email:* support@twfoam.co.uk
*Telephone:* +1-720-456-5404

For the purposes of applicable data protection legislation, TW Foam LLC is the data controller responsible for determining how and why personal information is processed through our website.

For privacy-related questions or requests, please contact us using the details above.

2. Information We Collect

We may collect personal information when you visit our website, place an order, create an account, subscribe to marketing communications, or contact our customer service team.

2.1 Information You Provide

This may include:

– Full name.
– Billing and delivery addresses.
– Email address.
– Telephone number.
– Order details and purchase history.
– Account registration information.
– Customer service enquiries.
– Product reviews and comments.
– Information provided when requesting returns, refunds, or warranty assistance.

2.2 Payment Information

When you make a purchase, payment information is processed through the payment methods and payment service providers available at checkout.

Depending on the payment service used, we may receive transaction confirmations, payment status, transaction references, and limited payment details.

We do not ordinarily receive or store complete payment card numbers when payments are processed by an external payment provider.

2.3 Automatically Collected Information

When you visit our website, certain technical information may be collected automatically.

This may include:

– IP address.
– Browser type and version.
– Device type.
– Operating system.
– Pages visited.
– Date and time of website access.
– Referral sources.
– Cookie identifiers.
– Website interaction information.

This information may be used for website security, performance monitoring, troubleshooting, and analytics, subject to applicable consent requirements.

3. How We Use Your Personal Information

We process personal information for legitimate business purposes and where permitted by applicable law.

These purposes include:

– Processing and fulfilling orders.
– Arranging deliveries.
– Communicating order confirmations and dispatch information.
– Processing payments and refunds.
– Managing customer accounts.
– Responding to enquiries and complaints.
– Handling product returns and warranty claims.
– Preventing fraud and unauthorised transactions.
– Maintaining website security.
– Meeting legal and accounting obligations.
– Improving website functionality and customer experience.
– Sending marketing communications where legally permitted.

We do not sell customers’ personal information to third parties.

4. Our Lawful Bases for Processing

Under UK GDPR, we must have a lawful basis for processing personal data.

Depending on the circumstances, we may rely on the following:

*Performance of a Contract*

Processing information necessary to fulfil customer orders, arrange deliveries, process refunds, and provide purchased products.

*Legal Obligations*

Processing information necessary to comply with tax, accounting, consumer protection, and other legal requirements.

*Legitimate Interests*

Processing information where reasonably necessary for legitimate business purposes, such as fraud prevention, website security, and customer service administration, provided these interests are not overridden by individuals’ rights and freedoms.

*Consent*

Processing information where valid consent is required, including certain marketing communications and non-essential cookies.

Where processing relies on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

5. Orders and Customer Accounts

When you place an order, we collect information necessary to process your purchase.

This may include your name, contact information, billing address, delivery address, and details of the products ordered.

We use this information to:

– Confirm your order.
– Process payment.
– Arrange delivery.
– Provide order updates.
– Handle returns and refunds.
– Maintain appropriate transaction records.

If customer accounts are available, account information may be stored to allow customers to view previous orders and manage their personal details.

Customers may request access to, correction of, or deletion of their personal information, subject to applicable legal requirements.

6. Comments and Product Reviews

If visitors leave comments or product reviews on our website, we may collect the information entered into the relevant form.

We may also collect the visitor’s IP address and browser user agent string to assist with spam detection and website security.

Where Gravatar functionality is enabled, an anonymised string created from your email address, also known as a hash, may be provided to the Gravatar service to determine whether you use it.

The Gravatar privacy policy is available at:

Privacy Policy

After a comment is approved, an associated profile picture may be visible publicly alongside the comment.

Comments and reviews may be moderated before publication.

7. Media Uploads

If visitors are permitted to upload images to our website, we recommend avoiding images containing embedded location information, such as EXIF GPS data.

Other visitors may be able to download publicly accessible images and extract embedded metadata.

We may process uploaded images to respond to customer enquiries, investigate damaged products, or administer reviews and website content.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, security, shopping features, and customer preferences.

Cookies are small files stored on your device when you visit a website.

8.1 Essential Cookies

Essential cookies may be used to:

– Maintain shopping cart contents.
– Support checkout functionality.
– Manage customer login sessions.
– Remember necessary website preferences.
– Protect against fraudulent activity.
– Maintain website security.

Where legally permitted, strictly necessary cookies may be used without consent.

8.2 Comment Cookies

If you leave a comment, you may choose to save your name, email address, and website in cookies.

These cookies are intended for convenience and may remain active for one year.

8.3 Login Cookies

Where website login functionality is available:

– A temporary cookie may be used to determine whether your browser accepts cookies. It contains no personal data and is discarded when your browser closes.
– Login cookies may remain active for two days.
– Screen display preference cookies may remain active for one year.
– Selecting “Remember Me” may extend the login period to two weeks.
– Logging out removes the relevant login cookies.

8.4 Publishing Cookies

If you edit or publish an article, an additional cookie may be stored in your browser.

This cookie does not contain personal data and identifies the article that was edited.

It normally expires after one day.

8.5 Analytics and Marketing Cookies

Where enabled, analytics cookies may help us understand how visitors use our website.

Marketing cookies may be used to measure advertising effectiveness or provide relevant advertising.

Non-essential cookies will be used only where the necessary consent has been obtained.

You can manage applicable cookie preferences through our website’s consent controls, where provided, or your browser settings.

For further information, please refer to our Cookie Policy or cookie preferences information, where available.

9. Embedded Content from Other Websites

Pages on our website may include embedded content such as videos, images, articles, or other materials hosted by third parties.

Embedded content may behave in the same way as if you visited the external website directly.

These third-party websites may collect information about you, use cookies, and monitor your interaction with embedded content.

We recommend reviewing the privacy policies of relevant third-party providers.

Where legally required, non-essential tracking associated with embedded content will be subject to consent.

10. Who We Share Your Information With

We may share personal information with trusted service providers where necessary to operate our business.

These may include:

*Payment Processors*

To process payments, refunds, and payment verification.

*Delivery Companies and Couriers*

To deliver products and provide delivery updates.

*Website Hosting and Technical Providers*

To host, maintain, secure, and support our website.

*Email and Communication Providers*

To send order confirmations, delivery notifications, and customer service communications.

*Analytics and Marketing Providers*

Where enabled and legally permitted, to analyse website performance or manage advertising campaigns.

*Fraud Prevention and Security Providers*

To identify suspicious transactions and protect our website.

*Professional Advisers and Authorities*

Where necessary to comply with legal obligations or obtain professional advice.

We require service providers handling personal information on our behalf to apply appropriate data protection safeguards.

We do not sell personal information to third parties.

If you request a password reset, your IP address may be included in the reset email.

Visitor comments may be checked through an automated spam detection service.

11. International Data Transfers

TW Foam LLC is based in the United States and serves customers in the United Kingdom.

Personal information may therefore be accessed, processed, or stored outside the United Kingdom, including in the United States.

Where personal data is transferred internationally, we will comply with applicable UK data protection requirements.

Where required, this includes using an applicable adequacy arrangement, appropriate contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum, or another lawful transfer mechanism.

We will assess relevant transfer risks and implement supplementary safeguards where necessary.

Customers may contact us for information about applicable international data transfer safeguards.

12. How Long We Retain Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including compliance with legal, accounting, tax, and regulatory obligations.

Retention periods depend on the type of information and the purpose for which it is processed.

12.1 Order Information

Order and transaction records may be retained for the period necessary to meet applicable legal, accounting, tax, and consumer protection obligations.

12.2 Customer Accounts

Account information may be retained while the account remains active and for any additional period required for legitimate business or legal purposes.

12.3 Comments and Reviews

Comments and associated metadata may be retained to support moderation, recognise follow-up comments, and maintain website content.

Where appropriate, customers may request removal of personal information contained in comments or reviews.

12.4 Customer Service Communications

Customer service records may be retained for the period necessary to resolve enquiries, administer warranties, and manage potential disputes.

12.5 Marketing Information

Marketing preferences and related information may be retained while required to administer marketing communications and honour opt-out requests.

Information that is no longer required will be securely deleted, anonymised, or otherwise handled in accordance with applicable law.

13. Your Data Protection Rights

Under applicable UK data protection legislation, you may have the following rights:

*Right of Access*

Request confirmation of whether we process your personal data and obtain a copy of that information.

*Right to Rectification*

Request correction of inaccurate or incomplete personal information.

*Right to Erasure*

Request deletion of personal information in circumstances where the law provides this right.

*Right to Restrict Processing*

Request restrictions on how personal information is processed in certain circumstances.

*Right to Data Portability*

Request personal information in a structured, commonly used, machine-readable format where the applicable legal requirements are met.

*Right to Object*

Object to certain processing activities, including processing based on legitimate interests and direct marketing.

*Right to Withdraw Consent*

Withdraw consent where processing is based on consent.

*Rights Relating to Automated Decision-Making*

Exercise applicable rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.

These rights are subject to applicable legal conditions and exceptions.

To exercise your rights, please contact:

**support@twfoam.co.uk*

We may request reasonable information to verify your identity before fulfilling a request.

We will respond within the timeframes required by applicable law, normally within one month, subject to lawful extensions.

14. Marketing Communications

Where legally permitted, we may send marketing communications relating to our products, promotions, or special offers.

Marketing communications will be sent in accordance with applicable UK privacy and electronic marketing requirements.

Where consent is required, we will obtain it before sending marketing messages.

You can unsubscribe from marketing emails using the unsubscribe link provided or by contacting us directly.

Opting out of marketing communications does not prevent us from sending essential transactional messages relating to your orders.

15. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration, or disclosure.

These measures may include:

– Secure website connections.
– Access controls.
– Appropriate password protections.
– Security monitoring.
– Software maintenance and updates.
– Restricted access to customer information.
– Appropriate safeguards with service providers.

However, no internet-based system can guarantee absolute security.

If we become aware of a personal data breach, we will investigate and take appropriate action, including notifying affected individuals or relevant authorities where legally required.

16. Children’s Privacy

Our website is intended primarily for adult customers purchasing furniture and bedroom products.

We do not knowingly seek to collect personal information from children for purposes unrelated to providing our services.

Where we become aware that personal information has been collected unlawfully from a child, we will take appropriate steps to address the matter.

17. Third-Party Websites

Our website may contain links to external websites.

These websites operate independently and may have different privacy practices.

We are not responsible for the privacy policies or data processing activities of unrelated third-party websites.

We recommend reviewing their privacy policies before providing personal information.

18. Complaints and the Information Commissioner’s Office

If you have concerns about how we handle your personal information, please contact us first so we can investigate your concerns.

*Email:* support@twfoam.co.uk

You also have the right to complain to the UK Information Commissioner’s Office (ICO), where applicable.

*Information Commissioner’s Office*

Website: https://ico.org.uk

Telephone: +44 (0)303 123 1113

Further information about data protection rights and complaints is available through the ICO website.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, website functionality, legal obligations, or data processing activities.

Any updated version will be published on our website.

The latest revision date will be displayed at the top of this policy.

Where legally required, we will provide additional notice or obtain consent before introducing material changes to how personal information is processed.

20. Contact Information

For questions about this Privacy Policy or how your personal information is handled, please contact:

*TW Foam LLC*
Trading as TW Foam

9822 Wallace Ct
Highlands Ranch, CO 80126
United States

*Telephone:* +1-720-456-5404
*Email:* support@twfoam.co.uk
*Website:* https://twfoam.co.uk

We are committed to protecting customer privacy and handling personal information responsibly.

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